The program called Come Play Ice-Hockey (Pojď hrát hokej) is one of the largest sport recruitment campaigns in the Czech Republic, run under the auspices of the Czech Ice-Hockey Association. It is not a mere one-off event, it is a project scheduled for several years.
All the visual outputs have been prepared with the target group in mind –– children and their parents. We designed a playful logo and a set of graphic elements that accompany the campaign across all communication channels.
Apart from creating the visual identity, we take a significant part in communicating the project to the general public, as well as inside the ice-hockey community.