We have spent the past two years working on this unique project. The result is the complete re-branding of the umbrella organization of Czech Republic’s most popular sport, including a change of the organization’s name and logo.
We designed a playful logo and a set of graphic elements that accompany the campaign across all communication channels.
When designing the new visual identity, we wanted to emphasize the confidence and unique nature of the club within the region. We chose the heart-shaped linden tree as the central motif (Lípa is the Czech for linden tree), which also represents the center of the tree, embodying the strength and family nature of the club.