‘The Floorball Heart of the North’ – that is what the club in Česká Lípa calls itself. Even though it only plays the second highest competition, it has a very specific position on the floorball map of the country – Česká Lípa is one of the few cities where floorball is a number one sport for the fans. Hundreds of people attend floorball games and the lively atmosphere is well known to all the opponents as well.
When designing the new visual identity, we wanted to emphasize the confidence and unique nature of the club within the region. We chose the heart-shaped linden tree as the central motif (Lípa is the Czech for linden tree), which also represents the center of the tree, embodying the strength and family nature of the club. We decided to preserve the continuity from the previous logo.
Since 2017, the new visual identity has been applied on all club-related materials, merchandising and on social networks.