The program called Come Play Ice-Hockey (Pojď hrát hokej) is one of the largest sport recruitment campaigns in the Czech Republic, run under the auspices of the Czech Ice-Hockey Association. It is not a mere one-off event, it is a project scheduled for several years.
All the visual outputs have been prepared with the target group in mind –– children and their parents.
Apart from creating the visual identity, we take a significant part in communicating the project to the general public, as well as inside the ice-hockey community.
