The start of the next era of Czech ice-hockey. That is what the President of the Czech Ice Hockey Association, Tomáš Král, said at the unveiling ceremony of his organization’s new logo. We have spent the past two years working on this unique project. The result is the complete re-branding of the umbrella organization of Czech Republic’s most popular sport, including a change of the organization’s name and logo.
The new dynamic logo is inspired by the lion which – as the country’s official symbol – has been present on the jerseys of Czech ice-hockey players for almost a hundred years. The logo’s coloring is based on the colors of the Czech national flag, and it is supplemented with “ice” shading. The lion is firmly connected with the puck, much as ice-hockey is associated with modern Czech history. The six spikes of the lion’s mane refer to six players on the ice, and if you take a closer look at the lion’s eye, you will discover the outline of the island of Štvanice in Prague, which is were the Czechoslovaks won their first ever world championships.
Apart from the logo itself, further brands were also designed for the national team, as well as other sub-projects and an individual visual style.