On YouTube, we followed up on the very successful video communication from the 2016 Olympics, when fans watched almost 140 thousand hours of our content, a 59 % increase on the numbers from Rio, and once again without including a single shot from Olympic competitions in our videos.
In February 2018, we significantly expanded the video content to Facebook and Instagram, and our mobile LIVE studio was an absolute smash hit. It allowed our fans to ask questions to athletes in real time shortly after they finished their Olympic races. The LIVE studios were branded by a partner of the Czech Olympic Committee.
“At no other time during the year is there so much attention devoted to sport as during the Olympic Games. Along with Czech Television, the Czech Team channels were by far the most important source of information, entertainment and emotions for the Czech fan,” Tadeáš Drahorád.