Ice-hockey world championships are attended by fans from all
over the world who come mainly with the intention of having fun. The videos and
animations that we designed involved an emotional pre-game show and also
featured the official mascot Macejko, whom we rendered in 3D form and had him
entertain the fans in the arena – starting waves, clapping and dancing – that
was his everyday job.
“It was a great challenge for us to unify the content for
both arenas and to make it visually consistent on a total of 11 different
displays,” – Tadeáš Drahorád, project manager.